The Dino in the Room

May 27, 2008

The value of social media… is there any?

Filed under: Uncategorized — alexmac01 @ 3:11 pm
Tags: ,

Sure there is… but beyond the personal satisfaction of interacting and chatting with folks, what’s in it from the perspective of an organization that wants to dabble in Social Media? Why bother? I don’t know, but there’s an interesting area of continued discussion regarding social media metrics, check out Joseph Thornley’s post ( from Thornley Phallis) about a recent “Roundtable on Social Media and Measurement”. There are a couple of white papers (PDF) that cover the influence of conversations, and on the impact of social media (from Edelman PR). We’re just setting this blog and its intent may not come out clearly, but we’re interested in looking at how social media could become a valid option for institutions that embrace some form of advocacy.


Blog at